Most SEO conversations jump straight to keywords and content, but technical issues are often the real reason a site plateaus. Here are five that show up constantly during our audits.
1. Slow Core Web Vitals
Google has been explicit: page experience is a ranking factor. Sites with slow Largest Contentful Paint or high Cumulative Layout Shift routinely underperform competitors with weaker content but faster pages.
2. Duplicate or Missing Meta Tags
Auto-generated meta descriptions and duplicate title tags across product or category pages confuse search engines about which page to rank for a given query.
3. Broken Internal Linking
Orphaned pages with no internal links pointing to them are far less likely to rank, no matter how good the content is.
4. Unoptimized Images
Large, uncompressed images are one of the most common causes of slow load times — and one of the easiest to fix.
5. Missing or Incorrect Schema Markup
Structured data helps search engines understand your content and can unlock rich results like star ratings and FAQ dropdowns directly in search.
If you’re not sure which of these apply to your site, a free website audit will surface them in a single report.
