One of the most common questions from new clients is where to put the first ad dollar. The honest answer: it depends on how your customers search for solutions.
Choose Google Ads when…
Your customers know they have a problem and are actively searching for a solution — think “emergency plumber near me” or “best project management software.” Search intent is high, so conversion rates tend to be strong from day one.
Choose Meta Ads when…
You’re introducing a product people don’t know they need yet, or you’re selling something highly visual. Meta’s targeting and creative formats are built for demand generation, not just demand capture.
Our usual recommendation
Start with whichever channel matches your customer’s buying behavior, prove out a profitable funnel, then expand into the second channel with remarketing audiences built from the first.
