A redesign is one of the riskiest moments for a website’s search visibility if it’s handled carelessly. Here’s the process we follow on every project.
Audit before you touch anything
Before a single design file is opened, we document every indexed URL, its current rankings, and its backlink profile.
Map every old URL to a new one
A complete 301 redirect map — not just a blanket redirect to the homepage — preserves the SEO equity built into individual pages.
Launch, then monitor closely
The two weeks after launch matter most. We watch crawl errors, indexing status, and ranking movement daily so any issue gets caught before it compounds.
