The Challenge
A direct-to-consumer skincare brand had rising Meta Ads costs and a Pixel that wasn’t tracking purchases correctly, making it impossible to optimize campaigns toward real revenue.
The Solution
We rebuilt the Conversions API and Pixel setup for accurate tracking, restructured campaigns around a clear prospecting-to-remarketing funnel, and refreshed ad creative with UGC-style content.
The Results
- 2.4x return on ad spend, up from 1.1x
- 44% lower cost per purchase
- Accurate attribution restored across the funnel
